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17 Ways to Refresh Your Blog Posts

  1. Get Creative
  2. Get Feedback
  3. Collaborate
  4. Guidance
  5. Technology
Are you looking for ways to make your blog posts more interesting and engaging?
If so, there are lots of creative techniques you can use to breathe new life into your content.
Here, we’ll take a look at 17 methods that can help you refresh old blog posts and keep things fresh on your website.

 



Why is it Important to Post Regular Content?

It’s essential that you maintain an active blog and post fresh content on a regular basis. Doing so will help boost your organic search engine rankings, as search engines reward websites for regularly publishing new content. Additionally, regular posts will help keep visitors engaged with your website, encouraging them to return again and again.

Why is it Important to Refresh Your Content?

Refreshing your blog content is as crucial as posting new articles. It ensures that your content stays relevant and up-to-date, which is key in a digital landscape that evolves at a rapid pace. Google’s algorithms favour content that is current, and updated blogs rank higher in searches, leading to increased visibility for your business. Moreover, revitalising older posts with updated data, fresh perspectives, or added sections can capture new audiences and re-engage previous readers. It’s an effective way to maximise the value of your existing content while maintaining the interest and trust of your followers by providing them with accurate and timely information. Refreshing your content also shows that your business is active and committed to providing quality and up-to-date content, further enhancing your brand’s credibility.

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Step 1: Get Creative

Creativity in marketing is not just about looking good; it’s a must-have strategy that can bring new life to your campaigns and deliver big business results. By thinking outside the box and pushing boundaries, you can find fun and innovative ways to connect with your audience, making your brand truly stand out. Here are three ways you can get creative and refresh your marketing campaigns.

  • Create Instruction Guides
  • Refresh Your Design
  • Create Infographics
  • Create How-To Videos

Keep reading for more tips!

Create Instruction Guides

If you have a product or service, then creating instruction guides can be an effective way to refresh your blog posts. This is especially useful if your business changes frequently or if you’re introducing something new to the market. Creating these types of content will help keep readers up-to-date with the latest developments and provide them with a valuable reference resource.

Refresh Your Design

If you’re looking for an easy way to freshen up your blog posts, then updating the design can be a great way to do so. This could include anything from changing the layout or colour scheme of your website, adding new images or graphics, or simply refreshing the font you’re using. Doing so will help keep your content looking fresh and engaging.

Create Infographics

Creating infographics can be an effective way to refresh your blog posts and add some visual appeal to the content you’re publishing. This could be anything from highlighting key statistics or research findings, showcasing customer stories, or providing an overview of current trends in your sector. Doing so will help to keep readers engaged and make your content easier to digest.

Create How-To Videos

Video content is becoming increasingly popular, and creating how-to videos can be an effective way to refresh blog posts and keep readers engaged. These could focus on anything from demonstrating the features of a product to tutorials showing users how to make the most of your services.

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Step 2: Get Feedback

Great ways to gain insight on how you can improve marketing, can simply come from other people. Ways that you can encourage feedback and gain a better understanding of what needs improving are:

  • Asking for and posting reviews
  • Creating surveys
  • Holding focus groups

Post Reviews

If you’re looking for a creative way to refresh your blog posts, then posting reviews can be a great option. This could include anything from reviewing the latest products or services on the market, giving readers insight into current industry trends, or providing a detailed analysis of a particular topic or issue.

Use Surveys

If you’re looking for an easy way to refresh your blog posts, then using surveys is a great option. This could include anything from gathering feedback from customers on your products or services, asking readers for their opinion on a particular issue or topic, or simply conducting polls to gauge public sentiment. Doing so will help to add variety and an interactive element to your blog content.

When should you be posting marketing content?

Refreshing your content can also mean getting your timings right, the table below shows statistics of when other marketers tend to post on social media.

Platform 9am - 12pm 12pm - 3pm 3pm - 6pm
Facebook >10% of marketers 21% of marketers 25% of marketers
Linkedin 25% of marketers 24% of marketers 16% of marketers
Instagram 23% of marketers 21% of marketers 20% of marketers
Twitter 23% of marketers 22% of marketers 21% of marketers
experience

Step 3: Collaborate

Collaborating with others can really breathe new life into your marketing strategies. When you work with a team, it’s like a whole world of fresh perspectives opens up. It’s a great way to break free from a stagnant marketing approach. Plus, collaborating creates a dynamic environment where you can test and refine your ideas, making your marketing campaigns super effective and impactful. Here are some ways that you can join forces to refresh your marketing;

  • Feature Influencers
  • Feature Guest Bloggers

Feature Guest Bloggers

Featuring guest bloggers is another great way to refresh your blog posts and provide readers with new perspectives and insights. This could include anything from having interviews with key figures in your sector, featuring experts on particular topics or issues, or simply providing readers with a different point of view.

Feature Influencers

If you’re looking to freshen up your blog posts, then featuring influencers is a great way to do so. This could include anything from having interviews with key figures in your sector or industry, or simply mentioning influential people and their work in the content you’re publishing. Doing so will help add variety and credibility to your blog posts.

 

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Step 4: Guidance

By providing helpful guidance and valuable tips, you can inject new energy into your strategies. This not only engages your current customers but also attracts potential clients who appreciate your expert knowledge. It’s a great way to position your brand as a trusted advisor, strengthen customer relationships, and stay ahead in your market. So, what kind of guidance can you offer?

  • Share Experiences and Advice
  • Include Tips and Best Practices
  • Data-Led Blogs
  • Write Roundup Posts
  • Include Links

Share Experiences and Advice

Sharing experiences and advice can be an effective way to refresh your blog posts. This could include anything from sharing the lessons you’ve learned while running a business, offering tips for getting started with a new project, or discussing the challenges you’ve faced in the past. Doing so will help to add an engaging and human element to your blog posts.

Include Tips and Best Practices

Providing users with tips and best practices can be a great way to refresh your blog posts. This information could be anything from advice on how to get the most out of your services, providing ideas for using products more effectively or simply offering helpful tips for improving efficiency or productivity. Doing so will not only give readers valuable information but will also help to keep your blog posts fresh.

Data-Led Blogs

Another way to refresh your blog is by creating data-led posts. These are great for highlighting the latest trends, giving readers insight into current industry topics, or providing an overview of new research findings in your sector. Data visualisations can also be used to add extra interest to these kinds of posts.

Write Roundup Posts

Roundup posts are a great way to refresh your blog and add some variety to the content you’re publishing. This could be anything from reviewing the latest industry reports or highlighting key trends in your sector, to rounding up the best products or services on the market.

Include Links

Adding links to other blogs or websites is a great way to freshen up your blog posts and direct readers to additional sources of information. This could be anything from linking out to relevant articles, research papers or industry reports, providing references for any claims you make in the post, or simply recommending other bloggers and websites. Doing so will help to add credibility to your blog posts and give readers a better understanding of the topic you’re discussing.

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Step 5: Technology is Your Friend

Use the Latest Technology

The blogosphere is constantly evolving, so it’s important to keep up with new technologies and trends. This could include anything from live streaming events such as conferences, using augmented reality (AR) and virtual reality (VR), or creating 3D content such as videos or animations.

Conclusion

To conclude, refreshing your blog and ensuring regular content is vital for maintaining engagement and credibility in the business world. By implementing these 17 strategies, from incorporating the latest technology and creating data-driven posts, to featuring influencers and guest bloggers, you can inject new life into your content and remain competitive in the digital landscape. Remember, a regularly updated, varied and informative blog can serve as a powerful tool for attracting and retaining your target audience, thus enhancing your overall business success.

Alexandra handles all things marketing here at Virtual HQ

Alexandra O'Hagan

Marketing Executive

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