In the Virtual World, Your Shop Front is More Important Than Ever

7th April 2017

In the pre-Internet days, one of the keys to a successful retail business was an attractive shop window. Lure in those customers with an attractive display, and make your shop look like the sort of place that is worth a look, and you were one step closer to turning lookers into customers and ensuring that your business turned a profit.

Today, many businesses work predominantly or even entirely online. But the concept of the shop front is more important than ever and does not just apply to the retail trade. Whatever your sector, if your website does not attract more traffic than the other options thrown out by Google, then you will be missing out on customers.

Always remember, first impressions count.

SEO and Conversions

We all know the importance of SEO in today’s world of digital marketing. It describes the tools and strategies that you use to help boost your ratings in the search engine results. The key to successful SEO, though, is to have a website that is attractive which will encourage visitors to convert into customers. There are a number of elements to web design which will enable you to create the perfect shop front.

Originality

You want your website to stand out from the crowd, and that means some innovation and imagination.

Think carefully about your use of colours –  you need to ensure the website is “on brand” and conveys the right image, whether that is warmth, professionalism, fun, or whatever your company stands for and represents.

Information

You have only a few seconds to capture your visitor’s attention, so make sure your website knows what it needs to say, and delivers that message. Provide clear, easily accessed information about what you do, where you are and why you can meet your customers’ needs or solve their problems better than anyone else.

Calls to Action

A “call to action” is the trigger by which lookers become customers and visitors become conversions. It is the trigger or button by which your visitor does whatever it is that you want them to do, whether that is purchasing your product or service, or click through to some other page.

It is essential that you make this as natural and intuitive as possible, so make sure your website incorporates user-friendly features and apps to guide your visitor along the way.

Mixing the ingredients
Originality, information and calls to action all add up to the perfect shop front, and that means improved SEO and better conversions.  All you need to do is blend these ingredients together in the right way.