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Bad Business Idea #5: The Wheelie Helpful Bin

Here we are again for another Bad Business Idea of the Week, a fun and informative segment where we explore some of the most absurd and unsuccessful business ideas. Our aim is to inspire creativity while also highlighting the challenges and pitfalls of entrepreneurship. Each week, our expert team at Virtual HQ presents a new and innovative idea to spark your imagination. We all have crazy business ideas that we think could be the next big thing, but sometimes those ideas are just too outlandish to succeed. Even established businesses can experience setbacks and failures. So, let us learn from these mistakes and triumphs together in our quest for entrepreneurial success.

dvd rewinder

The DVD Rewinder

The "DVD Rewinder" is a real invention that boggles the mind with its sheer lack of practicality. Stemming from the era of VHS tapes and cassette players, the concept of 'rewinding' was crucial. However, this principle lost all relevance in the transition to DVDs, which are digital and thus have no 'start' or 'end' to revert to. The creators of the DVD Rewinder, seemingly stuck in the 90s, overlooked this crucial fact. Picture this: a device promising to save you valuable seconds by 'rewinding' your DVDs, only to find that those DVDs, being non-linear, don't require any such operation. It was an invention that fell flat on its face, serving no purpose beyond a good laugh. The 'DVD Rewinder' stands as a testament to impracticality, a reminder of how essential it is to adapt to technological advancements, rather than clinging to outdated concepts.

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"I Can Has Cheezburger"

Another unlikely triumph in the realm of peculiar business ideas is "I Can Has Cheezburger?". The website was started in 2007 by Eric Nakagawa and Kari Unebasami as a blog for funny cat pictures captioned with intentionally misspelled and grammatically incorrect phrases (popularly known as 'LOLcats'). The website quickly gained traction, and within months, it was receiving millions of hits per day. In less than a year, the site was sold for $2 million. Despite its seemingly frivolous premise, "I Can Has Cheezburger?" leveraged the power of viral content and the internet's inexplicable love for cats, turning a quirky idea into a profitable business. The website's success underscores the unpredictable nature of the internet age, where the unconventional often takes centre stage, and humour can prove to be a lucrative commodity.

New Product – The Wheelie Helpful Bin

Categrory: B2C or B2B(in man)

Product/Service: Product

Annual Market Size: UK waste industry £1.2 billion (source).

Main Competition: The Rezzi SmartCan (source) although this bin might take itself using an app, you still have to remember to use the app, ours reminds you!

Main Drawbacks: For starters, it tends to have an overly enthusiastic personality, which may lead to it wheeling itself out to the curb at the slightest hint of rubbish. Also, its ‘helpful’ reminders can come across as rather nagging, especially when it keeps pinging you about that single apple core you forgot to toss out. And of course, there’s the awkward moment when it tries to join in with the neighborhood race of wheelie bins during a gusty day, leaving you to chase after it down the street.

Chance of Success: 300/1000 – to be honest, we’re quite proud of this one.

So, let’s get into it, what is “The Wheelie Helpful Bin”? Imagine, if you will, a dustbin equipped with an arsenal of GPS, Wi-Fi, and some uncannily smart AI; a bin that rolls itself to the curb, notifies the garbage truck of its location, and even dodges wayward skateboarders. While the prospect might sound like a dream come true for those who detest the mundane chore of taking out the trash, one can’t help but wonder about the practicality. After all, who needs a dustbin smarter than the average toaster? So, prepare yourself for a hearty laugh as we delve deeper into the hilarious world of the “Wheelie Helpful Bin”.

The Wheelie Helpful Bin is a bin that’s so much more than a bin. It’s a bin that takes itself out. Yes, you heard right. Fed up with manoeuvring your bin down the driveway? No problem. The Wheelie Helpful Bin, equipped with a GPS system and state-of-the-art wheelie technology, will wheel itself to the curb and back.

But it doesn’t stop there. To ensure you never forget bin day, the lid lights up as a gentle reminder on collection day–like your own personal, glowing rubbish guardian. It even sprays a delightful perfume of your choice each time you open the lid. Who said taking out the trash couldn’t be a luxury experience?

There’s also a secret compartment that only opens when the bin men turn it upside down. It’s the perfect place to hide all those embarrassing items that you’d rather didn’t end up in your neighbour’s recycling by mistake.

In conclusion, while the Wheelie Helpful Bin may seem like a solution to all our bin-related woes, it’s safe to say this business idea belongs where it was conceived – in the trash! So next time you think of a crazy business idea, remember the Wheelie Helpful Bin and think again. Unless, of course, you fancy lighting up your driveway with an extremely expensive, glowing, self-propelling bin. Then, by all means, give it a whirl!

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What does it look like?

Stylish right? Bet you never thought you'd say that about a bin.

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This one has customisable wheels.

wheelie bin

The all-important fragrance spray.

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An early design, just looks the same as a wheelie bin really doesn't it?

Who will buy it?

Without a doubt, The Wheelie Helpful Bin is an ideal purchase for those who have a penchant for luxury and an aversion to chores. It’s perfect for the tech-savvy homeowner who’s already got every smart gadget imaginable and is running out of ways to automate their life – because why stop at a smart fridge, when you can have a smart bin too? Or perhaps it will appeal to competitive neighbourhoods, where the Joneses are not just trying to keep up with each other, but are striving to outdo one another in terms of having the most technologically advanced rubbish disposal!

How does it compare to similar products?

When compared to similar products, I dare say the Wheelie Helpful Bin stands in a league of its own – if that league is for bins that behave like they’re auditioning for a role in a sci-fi film. Against the likes of the Rezzi SmartCan, our Wheelie Helpful Bin might appear a tad overenthusiastic, with its flashing lid alerts and self-propelling antics. And unlike SmartCan’s sleek app control, our bin, with its relentless reminders, seems more like a nagging spouse reminding you of the to-do list. A quick comparison would probably leave you wondering if you’re shopping for a bin or a personal assistant who’s overly fond of rubbish. Now, the only question is – are you ready to foray into the future of waste management, or are you content with simply having a bin that’s… well, just a bin?

Wheelie Helpful Bin Reviews

“ AHHHH ” – A customer who got sprayed in the eye by bin perfume.

“It ran over the bin collectors toes and now he’s suing me” – A customer who should counter-sue for damages to his bin!


In conclusion, while the Wheelie Helpful Bin may have some kinks to iron out (we’re looking at you, overenthusiastic perfume spray), it’s a testament to the human spirit of innovativeness and the courage to dream. Let’s be honest; we all have our own “Wheelie Helpful Bin” idea tucked away somewhere. They might be wild, outrageous even, but it’s these ideas that keep the wheels of innovation turning. And the best part? No matter how zany your idea might be, Virtual Headquarters is here to support you with an office for your idea, no questions asked. After all, today’s crazy idea could be tomorrow’s must-have gadget. So, dream on, entrepreneurs! Who knows, maybe one day you’ll be the one trying to sell us a toaster that can also walk the dog. Now, wouldn’t that be something!

Alexandra handles all things marketing here at Virtual HQ

Alexandra O'Hagan

Marketing Executive

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