Perfecting your image

27th July 2016

Perfecting your image – a few simple questions when choosing a Virtual Office.

There are many benefits to having a Virtual Office, even if the address you pick isn’t next door to Buckingham Palace.

Protecting your home address, saving money on office overheads, flexibility in where you work and how you work, to name but a few.

Aside from the above, you need to be safe in the knowledge that customers, both current and potential, are reassured by the fact that your business is established. By using a Virtual office, not only do you provide reassurance, your premium postcode can help provide a great marketing boost.

We are going to focus on a few simple questions to consider when looking for a virtual office address, approaching this strictly from an image point of view.

What image would you like to portray?

A Virtual office should feel real to your customers.

When thinking about the image you want to portray, bear in mind both the industry you’re in, and the product or service you are selling. If you are involved in wealth management, for example, it would be best to pick an address that exudes success, ideally in a financial district.

If you are the proud owner of Party Hats for Pigs Ltd – you probably wouldn’t be based in Canary Wharf – you could be, but it wouldn’t make much sense.

Where are your customers based?

If you are a local business, selling a product to local customers, keep your address local, get a local telephone number, and pick an address in an area that would be well known to your local customer base. (the commercial hub in your city)

If your product is sold on a national scale, and you don’t meet clients face to face – then pick an address that will give your business maximum exposure, or maybe base your business address in an area well known for the type of business you run.

Do you meet with clients regularly?

If you don’t meet with clients face to face, or if you run an online business, no matter where you are based, what is stopping you from getting an address in London? If it would benefit your business from being based in the capital, then do it.

On the flipside, if you meet clients regularly, best to remain fairly close to your office address unless you like travelling of course.

Check out all of our Virtual Office Locations Here.